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Tone-up/Shape-up sneakers
Jacob Fassman
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Those fancy Reebok sneakers that promise better legs and a better behind “with every step” may be just like every other sneaker, federal regulators said Wednesday, and Reebok International is liable for $25 million in customer refunds for making false claims about its EasyTone line.
Just wearing the sneakers, Reebok said, would tone and strengthen a customer’s legs 11 percent better than regular walking shoes and sculpt bottoms 28 percent better.Last year, a study financed by the American Council on Exercise and carried out by researchers at the University of Wisconsin, La Crosse, found that three types of toning shoes, including EasyTones, offered no greater muscle activation or calorie-burning than ordinary gym shoes.
“There is simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone,” the authors concluded
Just wearing the sneakers, Reebok said, would tone and strengthen a customer’s legs 11 percent better than regular walking shoes and sculpt bottoms 28 percent better.Last year, a study financed by the American Council on Exercise and carried out by researchers at the University of Wisconsin, La Crosse, found that three types of toning shoes, including EasyTones, offered no greater muscle activation or calorie-burning than ordinary gym shoes.
“There is simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone,” the authors concluded